Reliability

It's undeniable — Toyota designs and produces quality vehicles that last for years. Who wouldn't want a vehicle they can depend on? This impressive reputation is backed by a number of accolades:

 U.S. News & World Report landed six Toyota sedans on the list of the 18 most reliable cars for 2020, placing the 2020 Toyota Corolla as #1, followed by the 2019 Toyota Prius c at #7, the 2020 Toyota Camry at #9, the 2020 Toyota Prius at #12, the 2019 Toyota Yaris at #16 and the 2020 Toyota Prius Prime at #18.¹ 

U.S. News & World Report also landed five Toyota SUVs on the list of the most reliable SUVs on the market: the 2019 Toyota C-HR, 2019 Toyota 4Runner, 2019 Toyota Sequoia, 2019 Toyota RAV4 and 2019 Toyota Highlander.²

Safety

Toyota makes the safety of you and your passengers a priority, so you can feel even more confident behind the wheel. This commitment to safety is demonstrated by Toyota Safety Sense™, which comes standard on many new Toyota models.³

These active safety features include:

Pre-Collision System with Pedestrian Detection, which uses a camera and radar system to warn and help you avoid potential collisions with pedestrians or other cars. If you don't brake quickly enough, the system may cause your vehicle to brake for you. 

Dynamic Radar Cruise Control, which also uses a camera and radar system to control your speed depending on how close you are to the vehicle that's traveling in front of you.

Lane Departure Alert, which uses a camera to sense if you move out of your lane and sends you a warning if you do.

Road Sign Assist, which uses a forward-facing intelligent camera to read and display road signs to help keep you informed.

The Toyota brand's commitment to safety has been acknowledged by numerous awards. The Insurance Institute for Highway Safety (IIHS) 2020 Top Safety Picks include the 2020 Toyota Corolla 4-door sedan and hatchback, the 2020 Camry, the 2020 RAV4 and the 2020 Highlander,⁴ while multiple Toyota models have also been given five-star ratings from the National Highway Traffic Safety Administration, including the 2020 Toyota Corolla⁵, the 2020 Toyota Camry⁶, the 2020 Toyota RAV4⁷ and 2020 Toyota Sienna.⁸ 

Resale Value

If you plan on selling your new vehicle at some point in the future, you'll want to consider its expected resale value. When you choose Toyota, you can be confident in your investment since Toyota vehicles have excellent resale value.

Kelley Blue Book® honored multiple Toyota models with 2020 Best Resale Value Awards. The 2020 Toyota Highlander won Best 3-Row Midsize SUV,⁹ the 2020 Toyota Avalon won Best Full-Size Car,¹⁰  the 2020 Toyota Prius Prime won Best Hybrid Car,¹¹ the 2020 Toyota Tacoma won Best Midsize Pickup Truck¹² and the 2020 Toyota Tundra won Best Full-Size Pickup Truck.¹³

And that's not all. U.S. News & World Report also placed Toyota on the list of 2020 Best Cars for the Money. The Toyota Camry was named Best Midsize Car for the Money, while the Toyota Corolla Hybrid was named Best Hybrid and Electric Car for the Money. In the 2020 Best SUVs for the Money category, the Toyota RAV4 Hybrid was named Best Hybrid and Electric SUV for the Money.¹⁴

Versatility

As you explore our wide selection of Toyota models, you can see how many options there are to choose from — beyond just deciding whether you want a sedan, SUV, truck or minivan. No matter which trim level you choose, we want your next vehicle to have the features you need and want.

Take the 2020 Toyota RAV4, for example. This crossover SUV offers the option of FWD or AWD. If you prefer AWD, you'll get to enjoy the Multi-terrain Select feature with four modes — MUD & SAND, ROCK & DIRT, SNOW and NORMAL — to choose from, depending on road conditions. That means more confidence when you're behind the wheel.

Maybe you're considering a pickup truck. Both the 2020 Toyota Tacoma and 2020 Toyota Tundra provide plenty of options and a variety of trims, whether you prefer a 4x2 or 4x4 or want a short bed or a long bed. No matter if you want to head off road, haul heavy loads or tow a trailer, these trucks provide the power you need to get the job done.

User-Friendly Technology

Toyota keeps up with the times. You'll enjoy the plethora of technology features that Toyota offers, both standard and available, that enhance every ride and help you and your passengers stay connected the whole way. A user-friendly touchscreen, Bluetooth®, Wi-Fi Connect, available wireless charging, Apple CarPlay®, Android Auto™ and Amazon Alexa compatibility are just a few features to look forward to.

Eco-Friendly & Fuel-Efficient

A Toyota hybrid is an excellent choice if you'd like to spend significantly less at the pump while making a smaller impact on the environment. The Toyota hybrid lineup is now quite expansive, offering hybrid versions of the Corolla, Camry, Prius, RAV4, Highlander and Avalon. We're proud to say that the 2020 Toyota Corolla and Corolla Hybrid won the title of 2020 Green Car of the Year® by Green Car Journal.¹⁵

ToyotaCare

As if you needed another reason to choose Toyota, EVERY new Toyota comes with ToyotaCare, a no-cost maintenance plan that includes 24-hour roadside assistance. ToyotaCare lasts for two years or 25,000 miles, whichever comes first, while 24-hour roadside assistance lasts for two years, regardless of mileage.¹⁶